We share some great ideas and strategies on this site...but you might wonder if these concepts really work & what could happen if you implement effectively. On this page we thought we would share some case studies and examples of what can happen once you get your internet marketing right. Listen to this interview with…
In order to access this section of The Online Dominance Blueprint you need to setup an account. You can register for free access to Module 1 - The Online Marketing Playbook by clicking below:
Internet Marketing, Social Media & SEO Strategies For Your Plumbing or HVAC Business
Everything you need to know to CRUSH your competition online
Welcome to the Online Dominance Blueprint for Plumbing & HVAC businesses! Here you have access to the most comprehensive training program on the market packed with all the information you need to take your company's online marketing efforts to the next level. And the best part...? You can get started with the first Module Free!
- Module 1 - The Online Marketing Playbook - There are a lot of moving parts when it comes to online marketing (SEO, PPC, Online Directory Listings, Social Media, Pay-Per-Lead Services, etc). This module gives you a proven playbook explaining exactly what online marketing channels you should be implementing to be successful in your Plumbing or HVAC business.
- Module 2 - Google Maps Blueprint - This module walks you step by step through the process of claiming, optimizing & setting up your Google Maps (Now Google+ Local) Listing and explains the three primary criteria for Page One Placement on the Google Map for the Plumbing & HVAC Related Keywords in your area.
- Module 3 - Search Engine Optimization Blueprint - To rank in the organic non-paid listings on Google, Yahoo & Bing you have to have a comprehensive SEO Strategy that includes Keyword Research, Proper Web Page Build-out Execution, On-Page Optimization, Relevant Content and Authority in terms of inbound links & citations. On this module we share the MOST commonly searched Plumbing & HVAC related keywords, the pages that you MUST have on your Plumbing or HVAC Website, how to optimize those pages for the search engines and how to build your authority in terms of links and citations so that you can rank on page one for your most important keywords.
- Module 4 - Social Media Blueprint - There is a lot of buzz around Social Media (Facebook, Twitter, Google+, LinkedIn) but most of the Plumbing & HVAC business owners we talk with don't see how it applies to their business. They can't see how Social Media will help them grow their business. In this module we connect the dots and help you understand how Social Media can be a huge channel for driving revenue and revenue growth. We walk you through the the most important Social Media Profiles for your Plumbing or HVAC business, how to set those profiles up and more importantly explain the strategic plan (what to post, when to post, how often to post and how to get fans & followers).
- Module 5 - Pay-Per-Click Marketing Blueprint - It's really easy to fail in pay-per-click marketing and get virtually NO return on investment. On this module we explain why most PPC Campaigns fail and how to setup your pay-per-click program for profit. When done correctly, pay-per-click marketing can be a highly profitable channel for getting your phone ringing day after day.
- Module 6 - Paid Online Directory Listings & Pay-Per-Lead Services - There are a number of paid online directories that you could advertise in (Angie's List, YP.com, BBB, Yelp, etc.) and multiple Pay-Per-Lead Services (eLocal Plumber, Home Advisor, Networx) to choose from. In this module we expose the ones that are proven to drive a return and the ones that tend to be a dead end. We share outside the box tactics for making your Pay-Per-Lead investment exponentially more effective and profitable.
- Module 7- Website Conversion Essentials - You can have the best online marketing program in the world but if your website does not convert (people don't pick up the phone and call your office after getting to the website) you are destined to fail. On this module we talk through the various website formats (WordPress, HTML, Joomla) and explain what your MUST have on your website if you want it to convert. Get this right and you will receive 2-3 times more calls from the same number of visitors to your website.
- Live Monthly Training Update Sessions with Q&A from Dean, Josh & the Plumbing & HVAC SEO Team - You will have direct access to Josh, Dean & Our Team during our monthly training update sessions to get your most pressing questions answered. The Internet landscape is constantly changing. On these sessions we will bring you up to speed with the latest changes, ideas and strategies along with our implementation ideas.